What happened: Utah rolled out Jazz Rewards, a fan program that lets supporters earn points through attendance, spending and engagement. Those points can be redeemed for tickets, gear and exclusive experiences, and the first 500 fans to join receive preseason tickets.

Why it matters: The offer gives Utah another offseason push to keep fans engaged before the 2026-27 preseason opens. It also extends the Jazz's recent use of ticket incentives for direct-to-fan products after last week's JAZZ+ promotion.

What to watch: Watch for the program's redemption details and how quickly the preseason-ticket allotment is claimed. That early uptake will be the clearest sign of how hard Utah can push the loyalty platform before opening night.