What happened: Formula 1 broadcaster Jennie Gow announced an upcoming trip to Madrid and asked her followers for local recommendations. Gow noted that it will be her first time visiting the city.

Why it matters: The post functions as an open call for travel advice regarding the Spanish capital. She is crowdsourcing ideas for her itinerary ahead of her arrival.

What to watch: Gow is gathering suggestions and travel tips prior to her trip.