What happened: The J.League is assigning an exclusive partner Pokémon to each of its 60 professional clubs across Japan’s top three divisions. The full distribution is scheduled for July 6 at 18:00 Japan time.
Why it matters: The collaboration gives every club a distinct link to one of Japan’s largest entertainment brands. It also extends a relationship that included a promotional Pikachu card during the J.League’s 2014 Family Join Days.
By the numbers: The initiative The complete set of club-Pokémon pairings will be announced at 18:00 Japan time on July 6.
What to watch: The reveal will determine each club’s assigned Pokémon and clarify how the partnership will be activated.