What happened: Cincinnati Bengals quarterback Joe Burrow noted that his squad must deliver its best effort and put on a show against a quality opponent. Burrow delivered the pregame comments to Molly McGrath ahead of Cincinnati's meeting with the Atlanta Falcons.

Why it matters: The matchup provides Cincinnati an opportunity to establish momentum against an out-of-conference opponent. Setting the offensive tempo early remains critical for Burrow as the team looks to execute in a standalone morning window.

What to watch: The Bengals and Falcons take the field for their scheduled Sunday matchup at 9:30 AM ET.