What happened: The Kenneth Nugent law firm is donating $3 to the Hawks Foundation for every point the team scores this season. The ongoing contributions support the franchise's Score for Scholarships campaign.

Why it matters: The initiative ties community investment directly to Atlanta's offensive production throughout the regular season. The donation total updated following the team's 124-114 home loss to Los Angeles.

What to watch: Atlanta continues its regular-season slate looking to rebound from the defeat.