What happened: Buoy, Wints and Lindy handed Amazon gift cards to Prime Members as part of a Seattle Kraken promotion tied to Prime Big Deal Days. The sale starts Tuesday.

Why it matters: The club is folding a retail sponsor activation into its fan-facing push as hockey season ramps up in Seattle. It keeps Amazon attached to the team's opener-week marketing.

What to watch: Watch for more opener-week tie-ins around Tuesday's launch.