What happened: LAFC has announced a special promotion for their July 22 match, featuring a Sonny bobblehead giveaway. The first 22,000 fans arriving at BMO Stadium will receive the collectible item, sponsored by BMO US.

Why it matters: The promotion aims to boost attendance and fan engagement during the busy summer stretch of the 2026 MLS regular season. Giveaways like this often drive early arrivals and enhance the in-stadium experience for supporters.

What to watch: Fans interested in the giveaway should secure tickets for the July 22 match and plan to arrive early to ensure they are among the first 22,000 attendees.