What happened: James posted himself eating multiple plates of tacos and shouting the catchphrase that became a staple of his social media routine. The callback came seven years after his attempt to trademark "Taco Tuesday" was rejected as a commonplace expression.
Why it matters: It arrives with James set to start a new chapter in Philadelphia after eight seasons with the Lakers. The moment keeps his off-court brand in circulation before the 76ers open camp for the 2026-27 season.
By the numbers: James signed a two-year, $8 million deal with a player option in July and is about two weeks from the start of training camp with Philadelphia.
What to watch: Philadelphia camp is the next basketball checkpoint as James begins his first preseason with the 76ers. Whether Taco Tuesday becomes a recurring public bit again will be clearer once that schedule picks up.