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NBA·ANALYSIS·September 16, 2026 03:58 AM ET

LeBron James revives Taco Tuesday ahead of 76ers camp

Mike's Red Taco plans a Pasadena opening

Wire Report IntelligenceUpdated Sep 161 min read
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What happened: James posted himself eating multiple plates of tacos and shouting the catchphrase that became a staple of his social media routine. The callback came seven years after his attempt to trademark "Taco Tuesday" was rejected as a commonplace expression.

Why it matters: It arrives with James set to start a new chapter in Philadelphia after eight seasons with the Lakers. The moment keeps his off-court brand in circulation before the 76ers open camp for the 2026-27 season.

By the numbers: James signed a two-year, $8 million deal with a player option in July and is about two weeks from the start of training camp with Philadelphia.

What to watch: Philadelphia camp is the next basketball checkpoint as James begins his first preseason with the 76ers. Whether Taco Tuesday becomes a recurring public bit again will be clearer once that schedule picks up.

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