Manchester City unveils fan-designed AI third kit

Sales begin Aug. 27 through club and PUMA channels.

Wire Report IntelligenceUpdated Aug 271 min read

City needing AI to make the most basic kit design of all time is such a great microcosm of AI Tech bros see this and ar Via @tombogert on X

What happened: The 2026-27 shirt originated in PUMA AI Creator, a generative tool that turns written prompts into kit designs. A supporter's entry won a public vote from a 10-design shortlist.

Why it matters: PUMA calls it the first professional football kit selected through a fan AI-design contest. The rollout puts generative AI at the center of a major club's creative process, fueling debate over automation in design.

By the numbers: Nearly 180,000 designs were submitted worldwide before the field was cut to 10 finalists.

What to watch: The shirt is scheduled for on-pitch use during the 2026-27 season.

Sources

@tombogert 2026-08-27T12:22:32.001599+00:00

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