McLaren signs Asia-Pacific deal with Procter & Gamble

Head & Shoulders, Oral-B lead Asia fan push

Wire Report IntelligenceUpdated 1h1 min read

What happened: McLaren Racing confirmed a new Asia-Pacific programme with Procter & Gamble ahead of the Singapore Grand Prix sprint weekend. The plan pairs McLaren branding with P&G products and centers fan campaigns across the region featuring Head & Shoulders and Oral-B.

Why it matters: McLaren chief Zak Brown tied the pairing to innovation, precision and continuous improvement. P&G Asia-Pacific chief Stanislav Vecera cited technology, precision and progress as shared ground for consumer engagement and retail category growth.

By the numbers: F1 reports 830M global fans, up 64% since 2018; 43% under 35 and 42% women. China accounts for 221.1M fans and India almost 79M; 48% of new fans gained in 2025 were women.

What to watch: Watch for rollout details across Asia-Pacific events and joint-branded products around Singapore.

Sources

Motorsport F1 2026-10-08T09:34:50.675213+00:00

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