What happened: Lionel Messi's participation has pushed secondary market ticket prices for Inter Miami's road game at Real Salt Lake to record levels. Prices have spiked dramatically due to overwhelming demand. This is the highest ever for an MLS road match.

Why it matters: The phenomenon highlights Messi's transformative impact on MLS attendance and revenue. It strains fan access while boosting league visibility globally. Betting interest intensifies with heightened hype around the matchup.

What to watch: Monitor game attendance and Messi's performance for potential MLS records.