What happened: The New York Mets brought the Viking Row theme to Citi Field on Wednesday, leaning into a Norwegian fan celebration that has been spreading around New York. The push adds another ballpark-centered promotion around a viral soccer-inspired chant.

Why it matters: For the Mets, the theme gives Citi Field another shared crowd ritual during the middle of the MLB regular season. It also ties the club to a broader New York sports moment as the city continues to absorb World Cup-related fan culture.

What to watch: Watch whether the Mets keep the theme as a one-day activation or fold it into future Citi Field promotions.