What happened: Major League Baseball highlighted a promotional effort featuring digital creator Sean Does Magic. The initiative challenges the illusionist to catch fly balls in order to unlock a Division Series experience.

Why it matters: The collaboration reflects ongoing marketing efforts to engage broader demographics during the postseason. By integrating popular social media figures, the league aims to expand its digital reach alongside the on-field matchups.

What to watch: The MLB playoffs continue as advancing clubs prepare for the League Championship Series.