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NBA·ANALYSIS·August 27, 2026 11:25 PM ET

NBPA seeks cut of NBA Europe revenue before 2027 launch

Players get 51% of domestic basketball-related income

Wire Report IntelligenceUpdated Aug 281 min read
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What happened: Executive director David Kelly said players should receive an agreed share of the new competition’s proceeds. The current CBA does not automatically place revenue from a separate international league into the domestic BRI pool.

Why it matters: NBA Europe could create a new stream of media, sponsorship, ticketing, licensing and franchise-fee income outside the union’s existing split. The disagreement could become a central issue in the next round of collective bargaining.

By the numbers: NBA Europe is planned with 16 teams: 12 permanent clubs and four annual qualifiers. The CBA permits an opt-out in October 2028 and otherwise runs through June 30, 2030.

What to watch: Watch for a revenue-sharing framework as the NBA and FIBA finalize the competition’s commercial structure.

Sources

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