What happened: The NFL fined San Francisco 49ers fullback Kyle Juszczyk $14,926 for an offensive demonstration during Sunday's game against Miami. According to the league's fine letter, Juszczyk was penalized for imitating chugging a beer, an act deemed to be in poor taste.

Why it matters: The penalty underscores the NFL's strict enforcement of celebration rules regarding the pantomiming of alcohol consumption. It marks the second disciplinary action this month for Juszczyk, who was previously docked for illegal use of his helmet.

What to watch: Juszczyk has the right to appeal the financial penalty under the league's collective bargaining agreement.