What happened: The NFL highlighted quarterback Bryce Young in a weekend EA Sports Madden NFL promotion, noting the passer was "back where it all started."

Why it matters: Digital crossovers with the Madden franchise remain a standard engagement tool for the league to highlight active players. Young has drawn recent attention for his performance during the 2026 regular season, making him a timely subject for gaming content.

What to watch: The league will continue rolling out digital features as the regular season progresses.