What happened: Edmonton Oilers named the latest @TheBrick Best Seats recipient for tonight's scheduled entry. Attendees can visit the bobbleheads behind section 117 and tag #BrickBestSeats for bobbleheads and tickets to the next Oilers game.

Why it matters: The activation ties the in-arena bobblehead display to ticket access. It gives tonight's attendees a direct entry path for the following home game.

What to watch: The next Best Seats recipient comes from the #BrickBestSeats entry pool for the next Oilers game.