What happened: The Edmonton Oilers hung a Hometown Remix jersey on location at the ICE District on Thursday. The club opened the search to local supporters, awarding the sweater to the first person who finds it.

Why it matters: The promotion highlights the club's alternate Hometown Remix branding during their home stretch. Fan activations around the downtown arena district serve to engage the local market alongside the team's merchandise campaign.

What to watch: The contest concludes once a participant locates the jersey and claims the prize in the district.