What happened: The Orioles are promoting a new Lululemon-branded collection now available at the Team Store inside Oriole Park at Camden Yards. The club highlighted the merchandise drop on its social channels.

Why it matters: The collab adds to a run of retail and fan-facing partnerships the Orioles have rolled out at Camden Yards this month, part of the club's broader merchandising push around the ballpark experience.

What to watch: Baltimore hosts Atlanta later Friday, with the Braves and Orioles scoreless and the game still scheduled to start.