What happened: The Indiana Pacers launched their Quest for Gold scavenger hunt across Indianapolis in partnership with Lucas Oil. While the grand prize has been claimed, participants can still find the vehicle to claim gear with codeword IGNITION.

Why it matters: The activation expands local fan outreach alongside corporate partner Lucas Oil. It follows the franchise offering family ticket packages to drive community turnout during home weekend dates.

What to watch: The Indiana Pacers host the Brooklyn Nets on Sunday, Nov 1, with tipoff set for 5:00 PM ET.