What happened: Jake Paul and Cédric Doumbé meet Thursday in Dubai for the kickoff press conference promoting their scheduled Dec. 24 bout. The event takes place at the New Covent Garden Theatre with streaming coverage beginning at 6 p.m. GST. Roster fighters from PFL Dubai are also slated to appear.

Why it matters: The press event marks the latest promotional milestone for PFL's planned Christmas Eve fight card in the United Arab Emirates. Tickets for the Dubai bout follow dedicated pre-sale windows as the promotion ramps up marketing for its year-end international showcase.

What to watch: General public ticket sales open Nov. 15 ahead of the Dec. 24 event.