What happened: The Professional Women’s Hockey League revealed official nicknames and primary logos for its four expansion franchises on Tuesday. Detroit, Hamilton, San Jose, and Vegas received customized visual packages ahead of their entrance into the league. The unveilings establish permanent club identities across three United States markets and one Canadian market.

Why it matters: The rollout marks the next operational phase after the league previously designated Detroit as its first expansion market. Finalizing team names allows each organization to launch merchandising, secure venue leases, and open local commercial sponsorships. The four additions represent the league's first major geographic expansion since its inaugural season.

What to watch: Each franchise will next focus on executive leadership and coaching hires before constructing inaugural rosters. The league is scheduled to announce venue agreements and expansion draft parameters in the coming months.