What happened: The Los Angeles Rams are promoting a 1951-themed collaboration with Elwood that remains on sale. The release ties into the franchise's 1951 championship branding.

Why it matters: The drop extends the Rams' recent heritage push ahead of Monday, when the new uniforms are set to be worn in action. It also gives the team a retail tie-in around that rollout.

What to watch: Monday's uniform debut will show whether the 1951 campaign grows beyond this limited release.