What happened: Colorado Rapids advanced its One Club, One Legacy project to visual identity development. The effort has included more than 20 focus groups and input from thousands across the community. The club also introduced a Rapids Fan Council with applications now open.

Why it matters: The identity work will set the club's future marks and visual presentation. A standing fan council creates a formal channel for supporter input on that process. The scale of outreach signals the project is moving from listening to design.

What to watch: Watch for the council selection process and the first identity concepts to emerge from development.