What happened: Red Bull Racing posted a social teaser showing off a new jacket made with watch partner TAG Heuer as the team arrived in the Principality for the Monaco Grand Prix. The lighthearted post leaned on the glamour of the event rather than on-track matters, part of the team's promotional run-up to the race weekend.

Why it matters: Monaco remains Formula 1's marquee showcase, and teams routinely use the paddock's high profile to spotlight commercial partners like TAG Heuer. The activation underscores how sponsor visibility, not just lap times, drives the sport's appeal at its glitziest stop.

What to watch: Attention turns to track action at Monaco, where tight street-circuit qualifying typically decides the race given how difficult overtaking is on the narrow layout.