What happened: LAFC defender Ryan Hollingshead is the face of a Rockview Farms promotion tied to a part-time role with the dairy brand. As part of it, Hollingshead picked up how to say "milk" in several of his multilingual teammates' languages. The club is running a #RaisedOnRockview contest offering fans exclusive LAFC experiences and prizes.

Why it matters: The campaign leans on Hollingshead's veteran presence and the locker room's international makeup to connect a longtime club sponsor with the LAFC fan base. Player-fronted brand activations like this deepen commercial partnerships and give supporters direct access to club experiences during the 2026 MLS regular season.

What to watch: Watch for how fans enter the #RaisedOnRockview promotion and which LAFC experiences and prizes the campaign ultimately hands out.