What happened: Sports publisher Saturday Down South is advertising to its audience with a promotional code for the second week of the NFL season. The outlet is offering a $50 bonus for new users who trade on the prediction platform.

Why it matters: The promotion reflects 's aggressive expansion into mainstream sports media through affiliate marketing. Saturday Down South joins a growing roster of publishers, including Yahoo Sports and Fox Sports, that have partnered with the platform to acquire new users during the football season.

What to watch: Watch for additional sports publishers to roll out prediction market affiliate links as the regular season continues.