The $9.612 billion purchase price for the Seattle Seahawks is 50% more than the Commanders were sold for in July 2023. Via @AdamSchefter on X

What happened: Adam Schefter reports the $9.612 billion purchase price for the Seattle Seahawks runs 50% above what the Commanders sold for in July 2023. The comparison places the Seahawks' record sale against the league's prior high-water mark for a franchise transaction.

Why it matters: The jump in three years shows how sharply NFL franchise valuations have risen, with the Seahawks deal now standing as the largest in league history. It raises the bar for the next ownership group set to negotiate a sale, and for how the league values franchises heading into the Aug. 26 vote on the transfer.

What to watch: NFL owners are scheduled to vote on the sale at a special meeting Aug. 26.

Sources