What happened: Jordan Schultz is offering a signed helmet from Jeremiah Smith, with entry tied to following the account, liking the post and replying with a yardage guess for Smith against Iowa.

Why it matters: Smith's name is already driving weekend college football chatter, and the promotion leans into that attention ahead of Iowa. It is a fan-engagement play more than a roster or game development.

What to watch: Watch for the Iowa yardage call that settles the giveaway and for whether Smith stays at the center of the draft conversation after the game.