What happened: McDonald's has launched a global promotional campaign for the 2026 FIFA World Cup featuring nine collectible cups designed by artist collective ILOVEDUST. The lineup features South Korean captain Son Heung-min and USA star Christian Pulisic alongside legends like David Beckham and Ronaldinho.
Why it matters: The marketing blitz coincides with the tournament's opening week, capitalizing on the high visibility of national team captains. Son recently led South Korea to a 2-1 victory over Czechia in their Group A opener, further solidifying his status as a central figure during the 2026 World Cup campaign.
By the numbers: Son Heung-min 2026 World Cup Stats: 1 Appearance, 0 Goals, 0 Assists, 146 Caps (National Record). South Korea Group A Standing: 2nd Place (3 points, +1 GD).
What to watch: South Korea continues Group A play against host nation Mexico on June 18 at Estadio Guadalajara.