What happened: Seattle Sounders FC announced a promotional giveaway with McDonald's tied to match results. Fans receive a free McChicken with a two-dollar purchase through the restaurant's application following any team victory.

Why it matters: The promotion serves as a regional sponsor activation for the club during the MLS season. It provides an immediate reward mechanism for supporters following a positive result.

What to watch: The offer becomes available in the restaurant's application after the team's next win.