What happened: Steve Avila appeared in a viral social media clip from the Los Angeles Rams' official account, celebrating the start of the 2026 FIFA World Cup. The offensive lineman showcased his soccer juggling abilities and performed a variation of his signature "Avila Leap" celebration as the tournament prepares to kick off in North America.

Why it matters: The post highlights Avila's Mexican-American heritage and bridges the gap between NFL and soccer fans during the football offseason. With Los Angeles serving as a primary host city for the 2026 tournament, the Rams are leveraging the global event to maintain fan engagement ahead of a high-stakes season.

What to watch: The 2026 FIFA World Cup begins June 11 at Estadio Azteca, with Los Angeles hosting its first match later this month.