Study: WNBA social views hit 1.96B in 2024 on Clark effect

Views climbed 436% during her rookie year

Wire Report IntelligenceUpdated 54m1 min read

A new study shows WNBA social media views surged to nearly 2 billion in 2024 thanks to the Caitlin Clark effect. https:/ Via @usatodaysports on X

What happened: WNBA social-media views reached 1.96 billion in 2024, up 436%, in a surge attributed to Caitlin Clark's rookie season. The total set the league's high-water mark for single-year social engagement.

Why it matters: The jump established Clark as the league's central audience driver through the 2026 postseason. Attention at that scale shapes national broadcast placement and sponsor demand around Indiana games.

By the numbers: Social views rose 436% to 1.96 billion in 2024.

What to watch: Watch for updated 2025 and 2026 engagement totals after the 2026 postseason.

Sources

@usatodaysports 2026-10-14T11:07:33.247441+00:00

CONVERSATION

Loading comments…

WNBAAnalysisCaitlin Clark

Follow WNBA Intelligence

Real-time signals and analysis

@WireReportWNBA

WR Pro

The day's sports, briefed to your inbox at 7am ET. Every claim sourced.

$9/month Free weekly newsletter →