What happened: Phoenix added Paze as its official patch partner. The Paze mark will appear on Suns uniforms home and away. The team said the work starts in Arizona and travels with the club.
Why it matters: Jersey patches carry prime local inventory for NBA clubs outside national TV money. A Valley-rooted deal keeps that slot tied to Phoenix identity for the Phoenix Suns entering 2026-27.
What to watch: Watch for the patched uniforms at the Oct. 21 opener against Portland. Watch for Arizona community programming tied to the deal.