What happened: The Phoenix Suns' team account documented making its way to a FIFA World Cup match, leaning into the soccer tournament as the NBA sits in its offseason. The post joins a summer trend of basketball accounts filling the quiet stretch with World Cup content.

Why it matters: With no games on the NBA calendar, franchise social accounts are riding the World Cup to keep their feeds active and their audiences engaged through the break. The Suns are the latest to fold the tournament's buzz into their offseason presence as attention across sports tilts toward soccer.

What to watch: Expect more offseason social content from Phoenix until the 2026-27 NBA calendar begins to take shape with free agency and summer roster moves.