What happened: CeeDee Lamb called out the challenge of facing press coverage and said Dallas has to be sharper with route detail and hand usage. That spotlight feels bigger because Lamb posted 153 yards and 2 touchdowns on Sept. 21 when the offense needed explosive production.

Why it matters: That is why this reads like more than routine receiver talk. If Dallas needs Lamb to beat physical coverage for the whole passing game to breathe, the offense is too concentrated to scare the best defenses for four quarters.