The Farmer's Dog becomes the NFL's first official Pet Food Partner
The multi-year agreement launches with New York Giants running back Cam Skattebo and his senior rescue dog, Duke.
WIWire Report Intelligence·Updated 46m·1 min read
The Farmer's Dog has been named the NFL’s first official Pet Food Partner. The multi-year partnership kicks off with a c Via @AdamSchefter on X
What happened: The agreement was announced September 9, 2026. [Partnership announcement](https://www.streetinsider.com/PRNewswire/The%2BFarmer%27s%2BDog%2BNamed%2Bthe%2BNFL%27s%2BFirst-Ever%2BOfficial%2BPet%2BFood%2BPartner/27038502.html)
Why it matters: No recent performance data or football development is supplied to support a defensible ranking, matchup or playing-time argument.