What happened: The Tennessee Titans rolled out a promotional feature highlighting the franchise's signature blue shades in partnership with Bud Light. The initiative engages supporters around team colors during the regular season.

Why it matters: Tennessee is navigating a difficult stretch after dropping to 1-6 on the season. The front office recently traded defensive tackle Jeffery Simmons for two first-round draft picks to accumulate future assets.

What to watch: Tennessee prepares for its next matchup following a 43-36 road defeat against the Cincinnati Bengals.