What happened: The Tennessee Titans announced a partnership designating Tito's Handmade Vodka as the franchise's official vodka sponsor. Under the initiative, the brand's philanthropic arm will make charitable contributions to the Titans Foundation for each turnover forced by the team.

Why it matters: The sponsorship ties community engagement directly to on-field defensive performance across the regular season. The proceeds support local community programs administered through the team's charitable foundation.

What to watch: Tennessee continues regular-season play as the defense aims to generate takeaways to build the charitable fund.