What happened: Kelly previously worked for the Miami Dolphins and served as the Las Vegas Raiders' interim general manager. His remit
Why it matters: The hire adds an experienced NFL front-office operator as the venture builds its competition structure. The league plans to debut before flag football's 2028 Olympic appearance.
By the numbers: Kelly spent 19 seasons in NFL front offices.
What to watch: League format, team markets, player recruitment and a launch date are the next operational details to watch.