What happened: Vertical 76 centers Philadelphia 76ers coverage on @NBAKrell's reporting. Howard Megdal spotlighted the reader, listener and viewer-first project as an alternative to algorithm-driven distribution.

Why it matters: Philadelphia opens preseason with a reshaped roster after the Jaylen Brown addition. A dedicated daily beat keeps lineup choices and early roles under consistent scrutiny through October.

What to watch: Watch for Vertical 76's first stories and shows as the preseason schedule begins.