What happened: Williams will stage its first Williams F1 Team x Racing Camp in Austin, Texas, in summer 2027. The program is an immersive, week-long day camp for children ages 9-11 built around hands-on activities.

Why it matters: The Austin location ties Williams to a Grand Prix market with sold-out grandstand demand. A week-long format for ages 9-11 builds an early pipeline for young American fans.

What to watch: Watch for dates, pricing and registration details ahead of summer 2027.