What happened: The WNBA's official account highlighted Olivia Miles's on-court goggles, telling fans the look is driving them to buy the same eyewear. It is the second time this week the league's account has spotlighted Miles's goggles as a moment worth amplifying.

Why it matters: League and team social accounts increasingly push rookie style choices as a marketing hook, and Miles has emerged as one of the WNBA's most-covered first-year players this season. A signature look tied to a high-profile rookie gives the league a low-cost way to extend her visibility beyond box scores.

What to watch: Watch whether goggle sales or copycat looks among fans and other players follow, and whether the league's account continues to feature Miles in similar off-court content.