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MLB·ANALYSIS·August 14, 2026 06:05 PM ET

WNBA, Cubs and Nationals open talks over 'The W' trademark

An MLB source expects the dispute to be resolved.

Wire Report IntelligenceUpdated Aug 141 min read
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What happened: The Chicago Cubs and Washington Nationals opposed federal protection covering jerseys, hats and other apparel, citing their existing W marks. The WNBA's application targets “The W” rather than a standalone letter.

Why it matters: A settlement could define how the WNBA uses its common shorthand on merchandise without conflicting with established baseball branding. The outcome would shape how all three organizations market W-branded apparel.

By the numbers: Application No. 99105898

What to watch: Watch for negotiated limits on the mark's design or marketing, or continued proceedings before the Trademark Trial and Appeal Board.

Sources

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