What happened: The Cincinnati Bengals unveiled custom footwear themed for Madrid ahead of their Week 9 international meeting with the Atlanta Falcons. The specialized cleats mark the franchise's arrival in Spain for Sunday's regular-season matchup.

Why it matters: Cincinnati travels to Europe with a 5-2 record and riding a three-game winning streak. The international showcase offers the Bengals an opportunity to consolidate their standing in the AFC playoff race before returning stateside.

What to watch: The Bengals and Falcons kick off at 9:30 a.m. ET on Sunday in Madrid.