What happened: Milwaukee will hand a one-of-a-kind Brewers-themed Guess Who set to the first 25,000 ticketed fans through the gates on July 25. The club announced the giveaway ahead of the date via its team channels.

Why it matters: Themed giveaways are a standard fan-engagement tool clubs use to drive walk-up attendance on specific dates. The Brewers have leaned on promotional nights and novelty items throughout the season to boost gate traffic.

What to watch: Fans planning to attend the July 25 game should arrive early, as the giveaway is capped at the first 25,000 through the gates.