Bucks to broadcast all 82 games over-the-air for first time since 1994

Milwaukee ends TV blackout era, adds Rincon Broadcasting deal.

Wire Report IntelligenceUpdated Jul 112 min read

What happened: The Milwaukee Bucks announced a partnership with Rincon Broadcasting Group to air all 82 regular-season games, plus the final three Summer League games, free over the air on MY24 and statewide affiliates. Bucks and Fiserv Forum president Josh Glessing called it a return to full-season over-the-air coverage for the first time in more than three decades. The new deal begins Sunday when the Bucks face the San Antonio Spurs in Summer League action.

Why it matters: The Bucks spent 19 years on regional sports network deals that shifted names three times, from Fox Sports Wisconsin to Bally Sports Wisconsin to Sports Network Wisconsin, before 's parent company shut down its regional sports operations in April. That closure forced 13 NBA teams and seven NHL teams to find new television homes, and Milwaukee's answer restores free access for fans across Wisconsin heading into the 2026-27 season.

By the numbers: Over the previous three seasons, the Bucks made only 23 games free to Wisconsin viewers through a Wiegel Broadcasting Company arrangement on WMLW, CBS 58 and Telemundo. Before that stretch, the last fully free Bucks season on television was 2006-07, prior to the original Fox Sports Wisconsin partnership.

What to watch: The Bucks play the Suns on July 13 and the Hornets on July 15 to close out Summer League, with the full statewide affiliate network and streaming details for the regular season still to be announced.

Sources

Yahoo NBA 2026-07-11T17:41:30.388894+00:00

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