What happened: NFL uniform policy permits Caleb Williams to wear cleats from any brand provided all unauthorized logos are taped over. Visible footwear branding during games is limited to the league's official apparel partners.

Why it matters: The restriction safeguards commercial agreements with Nike, Adidas, and Under Armour, which pay substantial sponsorship fees for exclusive on-field exposure. Players who maintain personal endorsement deals with competing brands routinely

What to watch: Williams will take the field with covered cleat branding in his next scheduled start.