What happened: Montreal is promoting ticket sales with a CEGEP-themed appeal to fans. The club is urging supporters to attend and represent their schools.

Why it matters: The campaign extends Montreal's preseason fan-outreach cycle and follows another recent Canadiens fan push built around a Las Vegas trip. Student-targeted offers are a standard way to widen reach beyond the club's core season-ticket base.

What to watch: Watch for whether the campaign expands into specific student-night offers or campus activations.