What happened: Montreal is urging CEGEP students to buy tickets and attend Canadiens games through a DesjardinsCoop-backed offer. The club tied the push to its University Nights promotion, which it has slotted for Mondays and Tuesdays.

Why it matters: The student-focused campaign gives Montreal another weeknight sales lever as it builds toward the upcoming schedule. It also lands a day after the Canadiens put 2026-27 single-game tickets on sale, extending the club's broader fall ticket drive.

What to watch: Watch for Montreal to add pricing or campus-specific details as the ticket push continues. Further promotions would show how aggressively the Canadiens plan to target student buyers this fall.